7 Design Archetypes

• 🧭 Zero-to-One Visionary

  You create what does not yet exist. You see possibility before structure and optimize for breakthrough value and direction-setting clarity.

• 🧪 Systems Thinker

  You bring coherence to complexity as an experience architect. You design for scalability, logical architecture, and long-term integrity.

• 📈 Growth & Optimization Designer

  You improve measurable outcomes. You see funnels, levers, and behavioral triggers and optimize for activation, retention, and conversion.

• 🧱 Craft Purist

  You elevate quality and emotional resonance. You notice the subtlety others overlook and optimize for detail, clarity, and aesthetic integrity.

• 🔬 Evidence-Driven Researcher

  You understand before acting. You search for truth beneath assumptions and optimize for insight depth and validated learning.

• 🏗 Design Operator

  You make excellence repeatable. You see friction in systems—not just products—and optimize for consistency, workflow clarity, and scalable quality.

• 🤝 Embedded Strategic Partner

  You influence product direction at a systemic level. You connect design to business strategy and optimize for alignment and long-term leverage.